A shower of access

This press release is yet another example of the increasing recognition of the growing older and disabled traveler market. "Accessibility is a very big deal now with hotel and motel construction," said Paul Pippenger owner of a new 50-unit Best Western motel in Orofino, ID. Yes this is a press release pushing fiberglass shower enclosures, not an objective press report. But that's a key sign. When businesses are marketing something, it's because they know there is a market.