Beach wheelchairs get plenty of use when available manufacturer claims

In this press release about Neatech's introduction of its Joy on the Beach wheelchair in the US market, are a couple of statements that should make beach resort operators take notice:
-- "During the past five years the JOB has been introduced throughout European beaches and resorts with incredible success. The Italian city of Ravenna, for example, provided 50 chairs to the beaches along their Mediterranean coast. City spokeswoman, Lisa Dradi, says that 'during the first month of use, 1,200 citizens and tourists used the beach chair to access the sea and relaxation on the beach.'"
-- "A similar response was experienced by the international tour operator Ventaglio, when it introduced 80 JOBs --branded with the company name and logo on the back--into 15 of its resorts. According to Monica Corbellini, director of accessible travel programs for Ventalio, bookings of disabled vacationers increased by 13,000 in the resorts utilizing JOB."
So why is a beach wheelchair not on the premises of every US beach front resort or hotel? (Photo of JOB chair in use courtesy of Neatech.)